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Resources - Marketing and communication

Marketing and communication

*Communication (general)

Digital Marketing eBook | Culture Days 2016
*Communication (general) Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
*Communication (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Teatricus | The show business' toolbox | Teatricus 2011
*Communication (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Thinking : Business | Strategic Moves 2017
*Communication (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Communication strategies

Integrated Audience Development | Très-Arts 2017
Communication strategies Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Market analysis

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Market analysis Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Changing demographics and their effect on values, beliefs and attitudes toward performing arts presentation | CAPACOA 2012
Market analysis Effective PD activity | Training video

This webinar was presented as part of The Value of Presenting Study. It contains relevant data to inform marketing and audience development activities.

Data Convergence | CAPACOA 2015
Market analysis Effective PD activity

Bigger isn’t always better. Yet, when it comes to data, there’s something to be said about bringing together several data sources into a comprehensive database. But is it necessarily better? More data requires more time and capacity. At the same time, it can generate deeper insights and help inform decision-making. This panel from the 2015 CAPACOA Conference investigated different approaches to data convergence. It also illustrated how arts organizations may harness data to get to know their audiences and their community better.

GeoSearch | Statistics Canada / Statistique Canada 2013
Market analysis Publication

GeoSearch provides access to demographic data that arts organizations can use to learn more about their market.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Market analysis Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Marketing

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Marketing Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
Marketing Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

Digital Marketing eBook | Culture Days 2016
Marketing Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Marketing Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Press relations

Integrated Audience Development | Très-Arts 2017
Press relations Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Social media

Digital Marketing eBook | Culture Days 2016
Social media Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
Social media Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Ticketing policy and subscription

Integrated Audience Development | Très-Arts 2017
Ticketing policy and subscription Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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