Presenter's toolkit

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Resources

Audience (and market) development

*Audience (and market) development (general)

Finding an Audience: Audience development | Canada Council for the Arts / Conseil des arts du Canada 2009
*Audience (and market) development (general) Publication

Chapter 7.2 of On the Road: Presenters Handbook.


Building audience loyalty

Integrated Audience Development | 50 Carleton 2012
Building audience loyalty Third-party proposal

Workshop on how to reach, increase and manage arts patrons, as well as ensure their loyalty.

Marketing and communication

*Communication (general)

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
*Communication (general) Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Finding an Audience: Marketing | Canada Council for the Arts / Conseil des arts du Canada 2009
*Communication (general) Publication

Chapter 7.1 of On the Road: Presenters Handbook.


Market analysis

Audience Research Made Easy: A Guide for Small to Medium Performing Arts Organizations | Australia Council for the Arts 2012
Market analysis Publication

This is a detailed and helpful Australian guide to conducting audience research, including advice on “how to plan an audience research campaign from inception through to analysis and implementation”. Different research techniques are covered, including informal observation, focus groups and questionnaires.


Publicity

Patterns in Performing Arts Spending in Canada in 2008 | Hill Strategies 2011
Publicity Publication

This report provides a comprehensive analysis of Canadians who spend money on live performing arts. It also offers insights on performing marketing and sponsorship. It is a "must read" for presenters and for marketing staff.


Ticketing policy and subscription

Dynamic Pricing | CAPACOA 2010
Ticketing policy and subscription Publication

The concept of dynamic pricing - the practice of changing prices after tickets are on sale, in response to customer demand - has been around for some time and is now becoming a growing trend that is the subject of heated discussions. Here is a review of some web literature on the matter of dynamic pricing in the performing arts.

Event / show logistics

*Logistics (general)

Presenting Performances | Canada Council for the Arts / Conseil des arts du Canada 2009
*Logistics (general) Publication

5th chapter of On the Road: Presenters Handbook.


Artistic crew reception

Accommodation, Transportation and Hospitality | Canada Council for the Arts / Conseil des arts du Canada 2009
Artistic crew reception Publication

Chapter 6.7 of On the Road: Presenters Handbook.


Box-office management

Ticketing | Canada Council for the Arts / Conseil des arts du Canada 2009
Box-office management Publication

Chapter 6.6. of On the Road: Presenters Handbook.

Management and administration

*Management and administration (general)

Insurance Resources | Imagine Canada 2012
*Management and administration (general) Publication

Insurance fundamentals, tips and links for non-profits.


Advocacy

Being the Change You Wish to See in the World | Canadian Arts Coalition / Coalition canadienne des arts 2011
Advocacy Effective PD activity | Publication | Third-party proposal

A workshop for local arts organization who don't yet know that they want to engage in political and advocacy activities.

Key Players and Processes at the Federal Level | CAPACOA 2010
Advocacy Effective PD activity | Third-party proposal

This cultural policy workshop is designed to inform participants about how public policy is developed at the federal level and about the opportunities of influencing decision-makers. During this two hour session, participants will develop an understanding of the key players and processes within the federal government and will identify effective ways to become involved with them.


Budget

The Finances of Presenting | Canada Council for the Arts / Conseil des arts du Canada 2009
Budget Publication

6th chapter of On the Road: Presenters Handbook


Venue management, construction or renovation

From Inception to Completion: What You Need to Know about Capital Projects | ArtsBuild Ontario 2006
Venue management, construction or renovation Publication

This one-day seminars is designed for small and mid-sized arts organizations considering a facility project.

PLAN IT / BUILD IT: Capital Project Planning & Implementation Framework | ArtsBuild Ontario 2011
Venue management, construction or renovation Innovative approach

PLAN IT / BUILD IT is a very promising online and MS-Project delivered tool ArtsBuild is developing. It will be available though the ArtsBuild website in January 2012

Programming

*Programming (general)

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
*Programming (general) Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.


Appreciation of disciplines/genres

Culturally Diverse Arts Programs: A Guide to Planning & Presentation | Harrison Festival 2005
Appreciation of disciplines/genres Publication

A comprehensive collection of best practices identified in eight case studies and in meetings with two cultural communities. These practices cover the whole cycle of programming, from vision and values to program evaluation. The guide also covers frequent issues affecting program delivery and points out the do's and don'ts.


Contract negotiation

Fee Negotiation Tools for Dance Artists and Presenters & Fee Standards Study | The CanDance Network 2009
Contract negotiation Effective PD activity | Publication | Third-party proposal

Three-year study on fees paid for professional dance presentation in Canada and a series of Fee Negotiation Tools that are used in support to a workshop:
* Artist Negotiation Tool
* Presenter Negotiation Tool
* Sample Budget Template
* Sample Engagement Contract

The Process - Negotiation to Contract | Canada Council for the Arts / Conseil des arts du Canada 2009
Contract negotiation Publication

Chapter 4 of On the Road: Presenters Handbook.


Season or festival planning

Expanding Your Horizons | Canada Council for the Arts / Conseil des arts du Canada 2009
Season or festival planning Publication

8th chapter of On the Road: Presenters Handbook.

Programming a season | Canada Council for the Arts / Conseil des arts du Canada 2009
Season or festival planning Publication

Well-hiden page at the end of Chapter 3.1 of On the Road: Presenters Handbook.

The Presenting Program | Canada Council for the Arts / Conseil des arts du Canada 2009
Season or festival planning Publication

3rd chapter of On the Road: Presenters Handbook.

General resources on presenting

Fundamentals

Aboriginal Presenters Handbook: Music Events, A guide to bringing music to your community | Ontario Arts Council 2012
Fundamentals Publication

A practical resource guide for Aboriginal presenters who wish to put on music events in their communities.

On the Road: Presenters Handbook | Canada Council for the Arts / Conseil des arts du Canada 2009
Fundamentals Curriculum-based e-learning | Publication

An on-line learning tool for presenters and touring artists in dance, music, theatre, young audience and spoken word.


Holistic initiative or practice

La danse sur les routes | La danse sur les routes du Québec 2010
Holistic initiative or practice Innovative approach

A meeting place for dance presenters, producers and creators, La Danse Sur Les Routes du Québec supports the improvement and expansion of dance presentations. What makes La Danse Sur Les Routes (DSR) stand out, is the support provided to presenters and companies to help them achieve their role in this project — support that is firmly grounded in the reality of regional presenters.

Performing arts technologies

Health and safety

Safe Stages - Best Practices | Theatre Alberta 2011
Health and safety Publication

Safe Stages is a guide to Alberta's occupational health and safety legislation for employers and workers in the theatre industry.

Theatre Health & Safety Workshop | Sellery Health + Safety 2011
Health and safety Third-party proposal

Many smart, capable theatre practitioners feel that they are not completely on top of health and safety issues given competing demands for both time and resources; however, an investment in health and safety can pay off in protecting both people and productions.

Human resources

Human resources management

Delegation of Tasks and Projects | Cultural Careers Council Ontario 2008
Human resources management Publication

A major challenge for most cultural managers is having too much to do and insufficient resources to get everything done properly. Is there an opportunity here for a manager to free up time for more senior-management related activities and, at the same time, increase the contribution and job satisfaction of employees?

The answer is a resounding yes – through effective delegation.

Human resources management : An Overview | CHRC/CRHSC 2010
Human resources management Publication

The first in a series of eleven cultural human resources management tools that have been co-produced by the Cultural Human Resources Council and Cultural Careers Council Ontario.

Motivating People | Cultural Careers Council Ontario 2007
Human resources management Publication

One of the most important and common concerns of cultural managers is employee motivation, particularly in environments where significant financial reward is not an option, and where their staff is being over-stretched at work.


Mentoring and succession planning

The Succession Plan | CAPACOA 2011
Mentoring and succession planning Innovative approach

The Succession Plan is a mentorship and peer network development program. It reaches out to emerging and mid-career presenters, agents, managers and other arts professionals, seeking to strengthen core competencies, provide leadership development and equip them with the tools and resources necessary to be active participants in the development of arts and culture in their community.

General competencies

Interpersonal skills

Tips on Leading and Contributing to Meetings | CCCO 2008
Interpersonal skills Publication

As cultural managers, you’re always busy planning, preparing for and running meetings with your own staff, with other members of the organization or the sector, or simply contributing to other people’s meetings.

This guide looks at your role as a meeting leader and as a meeting participant.


Labour organization

Understanding social networks | CAPACOA 2010
Labour organization Effective PD activity

Through a mix of network theory and practical exercises, this session aimed at awakening the participants to the full potential of healthy networks, and at providing them with tools and strategies to engage in smart network development.


Leadership

Driving individual and team work | Laurence Orillard, Développement des talents et des organisations 2012
Leadership Third-party proposal

Participants will design the principles and values, on which they will build healthy, individual and team work relationships;
they will share and assess their current management practices;
They will be introduced with models and tools designed to enhance their management abilities;
they will learn how to use reflection and communication techniques, to answer specific needs in various situations

Leadership and Building Your Team | Cultural Careers Council Ontario 2007
Leadership Publication

There has always been a great deal of debate about what makes an effective leader, in the cultural or any other sector. But we would fail if we tried to define a single set of qualities that would fit all leaders: some are admirable, some can be very unpleasant. Leadership can also depend on the situation: some managers are effective during a crisis but not when there are routine jobs to be done.

Technology

New information and communication technologies (NICT)

Audience 2.0: How Technology Influences Arts Participation | National Endowment for the Arts 2012
New information and communication technologies (NICT) Publication

Report published by the National Endowment for the Arts. Using U.S. data, it describe patterns of participation via electronic media as well as relationship between media-based participation and other types of arts participation.

Technology in Plain English | commoncraft 2010
New information and communication technologies (NICT) Curriculum-based e-learning

Short, simple, efficient and fun videos using paper cut-outs to cover technology subjects "in Plain English." Subject matters include blogs, RSS feeds, social media, social bookmarking, wikis, and so on.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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