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Marketing and communication

Ticketing policy and subscription

Dynamic Pricing | CAPACOA 2010
Ticketing policy and subscription Publication

The concept of dynamic pricing - the practice of changing prices after tickets are on sale, in response to customer demand - has been around for some time and is now becoming a growing trend that is the subject of heated discussions. Here is a review of some web literature on the matter of dynamic pricing in the performing arts.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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